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Growth Company
for the Industrial Sector.
Built for IndustryHard problems, solved.
Nine bespoke programs to grow industrial organizations.
Growth is our only metric.
We get paid for performance,
because we deliver real growth.
Select results.
Five companies,
working as one.
Marketing, media, talent, production and advisory — compounding effects that should take a decade, ready now.
Growth worth discussing.
Every program starts with a conversation.
Tell us where you want to grow. We will match the program and the network to get you there.
Designed for
industrial-scale
opportunities.
Nine programs, built for growth in the industrial sector.
Each one runs on the whole Site. network.
Nine programs.
Tuned to industry’s most common growth challenges.
Every program runs on the Site Method.
Every program runs the same spine, so the network can hand work between companies without losing anything in the join.
Not sure which program fits? Start with a conversation.
Win Work.
Get on the shortlist before
the RFP is written.
For companies losing bids they should win. We sharpen why clients choose you, aim it at the accounts that matter, and publish the proof that puts your name in the room before the RFP is written.
You’re good enough to win more often than you do.
Buyers know your name before the bid goes out.
Everything it takes to win named work.
Marketing, sales and BD working from the same plan.
Built to win named work.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Win Work.
Attract Talent.
Growth runs on people.
Become the place they choose.
For companies whose growth is waiting on people. We find what is already true about your culture, prove it with your own people, and put it in front of the workforce you need, with SiteTalent recruiters on your priority roles from the start.
The people you need exist. They’re choosing someone else.
Candidates arrive already wanting the job.
Brand, film and recruiters on the same roles.
Brand, film and recruiting run together, so they all say the same thing.
Your culture, shown to the people you need.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Attract Talent.
Build Authority.
Become the expert buyers
already trust.
For companies whose expertise is ahead of their reputation. We define the position only you can hold, publish the thinking that proves it, and put your name in the industry conversation, in print, on podcasts and on SiteMedia’s own stages. Twelve months, so credibility has time to compound.
You’re the expert. The market hasn’t heard it from you.
Buyers trust you before the first meeting.
Credibility, built to compound.
Run as one program, so every piece of proof makes the next one stronger.
Proof, published where buyers look.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Build Authority.
Tell Your Story.
Your best work is your best argument.
We make sure the market sees it.
For companies doing exceptional work that hardly anyone sees. We capture projects while they happen, plan what gets published and when, and put your people and your proof in front of the market every week, instead of once a decade.
Exceptional work, delivered quietly.
The market sees your work while it’s happening.
Built to publish every week, all year.
Strategy, crews and distribution run together, so nothing great goes uncaptured.
Your proof, published every week.
Our crews, on your sites.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Tell Your Story.
Enter New Markets.
Arrive in a new market
ready to win.
For established companies taking a capability, service or product somewhere new. We decode how the new market buys, build a story for buyers who have never heard of you, and launch with enough weight to be taken seriously from week one.
The offering is ready. The market doesn’t know you yet.
Buyers in the new market know who you are by week one.
Everything a new market asks for.
All of it in place before your first conversation in the new market.
A launch the market can’t miss.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Enter New Markets.
Modernize the Experience.
Buyers decide before they call.
Your website should make the case.
For companies whose online presence is a generation behind their work. We map how industrial buyers decide, rebuild the website around proof, and bring every signal up to the standard of the work. The website stops describing the company and starts selling it.
Your work is modern. Your website isn’t.
The shortlist starts on your website.
Every signal, up to the standard of the work.
Research first, then the build, then the support to keep it right.
A flagship that sells for you.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Modernize the Experience.
Launch a Company.
Open with a plan,
a brand and a team.
For founders with an idea and the people to build it. We plan the company, name it, brand it, staff it and announce it as one program with one team, so it opens with a single story and the systems to back it up. We do everything but swing the hammer.
The idea is ready. Everything else still has to be built.
You open looking like you’ve been here for years.
Nine parts, each building on the one before.
There is no plan, agency, recruiter and social team to assemble separately. One team runs it all, so the company opens with one story from the first day.
Open with everything in hand.
The Site companies behind every launch.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Got an idea worth a company?
Transform Your Brand.
Make the brand match
the moment.
For companies that have outgrown their brand, or are about to. We find the position only you can hold, rebuild the brand around it and publish the proof that makes it believable. Twelve months, long enough for credibility to compound.
The company moved on. The brand didn’t.
Buyers see the company you are today.
The audit decides how far we go.
Nine parts. The audit decides how many you need.
Refresh runs the first eight. Rebuild runs all nine, with naming and press at full strength.
A brand that matches the business.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Talk to us about Transform Your Brand.
Sell or Buy a Company.
Sell for what it’s worth.
Buy without losing what you paid for.
For owners getting ready to sell, and companies bringing an acquisition into the fold. Your advisors run the deal. We handle what the buyer sees, what the market hears and whether your people stay.
A deal is coming. The company isn’t ready for it.
Buyers see the full value, and your people stay.
Selling or buying, the same team runs it.
Selling, we make the value visible before a buyer looks. Buying, we bring the companies together without losing the clients or the people you paid for.
Ready for the deal, and the day after it.
Your story, in the publications your buyers already read.
SiteMedia is part of the network, so the audience comes with the program. Figures from the SiteMedia 2027 media kit.
Senior people, on your business from the first meeting.
The leaders who built Site run the programs, with every company in the network behind them.
Results from this program.
Thinking about a sale, or just made a purchase?
How we work.
Every engagement is measured
by whether the business grew.
Every engagement follows the same path. We start by finding out what will actually move the business, run the program that does it, then keep the results compounding. The structure is fixed, so the quality is repeatable.
Every engagement, in three steps.
You can start with Precon on its own. The plan is yours to keep, whoever builds it.
Every program runs on the Site Method.
What you can count on.
The team behind every program.
Start with a conversation.
Growth is our
only metric.
Every figure here is published, and none of them are models or projections.
What each program delivered.
Every case study is anchored on the one thing its program set out to do.
Growth is the only metric. Start with yours.
A group built for the industrial sector.
Five specialized companies for marketing, media, talent, production and advisory. One mission: elevate the industrial sector.
Five companies,
working as one.
Purpose-built and brought together. Each one feeds the next.
Most sectors get a dozen vendors who have never met.
This one gets a network that already works together, so nothing is lost in the join. Every part feeds the next, so a program gets stronger every year it runs.
The people accountable for it.
One team across the group, so a program has the same owners from the first conversation to the last report.
- Andrew HansenFounder + CEO
- Brett RutledgeChief Growth Officer, SiteMedia
Adam FroeseChief Financial Officer
Taylor GrehanChief of Staff
Ryan ClarkeVP, Growth- Andrew GrantVP, Strategy
- Michelle HughesVP, Digital
- Jono SayeCreative Director
Start with a conversation, and the whole network follows.
Partner to the companies shaping the built world.
Builders changing skylines. Manufacturers advancing how things are made. The organizations the industrial sector runs on.
A brand finally matched to fifty years of reputation.Win WorkFive companies brought under one group brand.Build AuthorityA brand rebuilt around people and process.Tell Your StoryBoth divisions on camera, told by their own people.Attract Talent“Lifer”, defined by the people who live it.Attract TalentA small team, unscripted, competing for talent.Attract Talent75 years of building, told through the people who did it.Build AuthorityThe engineers behind Vancouver’s skyline, back in the picture.Build AuthorityA century defined in a single word.Tell Your StoryDozens of services, turned into clear paths to the right expert.Modernize the ExperienceThree clear ways to build, and a site that walks buyers to theirs.Modernize the ExperienceWorkplace strategy moved from footnote to headline.Modernize the ExperienceFrom idea to a full brand and a national launch.Launch a CompanyBuilt a 20-year framer’s brand on how it actually works, People + Process = Performance, to back its push into new markets.Win WorkTurned a new way of pricing into the reason customers call.Win WorkLaunched a US helmet in Canada on one idea, Double-Double Certified, from social to a SiteSummit coffee bar to safety leaders’ desks.Enter New MarketsBrought the EverGen 3 to market with a new brand platform, landing page and launch film, aimed at a hard-to-reach buyer.Enter New MarketsFound the advantage hardest to copy, one team from materials to completion, and rebuilt a bilingual site around it.Modernize the ExperienceA new company opened in 90 days: name, brand, website, hiring and the back office.Launch a CompanyMoved an 80-year-old group to one branded house, Build to Last, positioned for larger infrastructure work.Transform Your BrandA total rebrand for a North American pump truck maker, built on one word, more, from the manifesto to the website.Transform Your BrandBrought a run of acquisitions under one branded house of seven Delta brands, with a clear road for the next deal.Transform Your BrandRebranded and relaunched a three-generation family firm as an integrated infrastructure leader, with films shot in Ontario and Nova Scotia.Win WorkA film series on purpose, partnership, reconciliation and ESG that gives candidates and clients a reason to choose Clark.Attract TalentA brand film, social strategy and earned media for a proven low-carbon cement technology.Build AuthorityA cross-Canada series: one brand film, seven project case studies and five team profiles.Tell Your StoryBrought a 50-year-old district energy system into public view with a brand film, timelapse and street signage.Tell Your StoryBroadcast-quality demos, a refined message and live product demonstrations at SiteSummit.Enter New MarketsRebuilt the brand, website and story around one word, complete, as a new Edmonton facility opened.Launch a CompanyJoin the companies shaping the built world.
Built by people who love the build.
One team across five offices in British Columbia, Alberta and Ontario. Hands-on, and accountable for the result, the way the industry works.
Five offices that work as a single team.
The work is the culture.
Our team comes from the industrial sector. Many worked for its biggest brands, or served them at other agencies. That is how we know what the industry needs from a partner, and why each office sits close to the clients it serves.
Where the work gets made.
Open roles across the group.
Marketing, production, strategy, communications and talent, across five offices.
Come build with us.
How Caliber Told Its Story as the strategy changed, from builder to developer partner.
The objectiveMake the story catch up to the strategy, so developers and owners meet the company Caliber had become.
A story that matches the strategy.
Caliber now shows up as the partner it set out to become, told by the people doing the work.
The strategy moved. The story stayed behind.
In five years Caliber went from homes to high-rises and from builder to developer. Everything the market could see still told the older story.
One team, the whole program.
Delivered end to end by SitePartners.
People and process as the through-line, in a voice set by their own Own It. Crush It. Love It. A new identity and website, and Build What Matters, a film series told by Caliber's own people.
Tell Your Story.
Your best work is your best argument. We make sure the market sees it. Run over 6–8 months, on the whole network.
Put your name in the room first.
Tell us what you do best. We will show you how buyers see it.
How Wales McLelland Won Work by owning its specialty.
The objectiveMake buyers see the commercial and industrial specialist behind fifty years of work.
Seven years on the same position.
Hired for the 50th anniversary, still running their marketing every year since 2018.
Specialists, marketed as generalists.
Wales McLelland only builds commercial and industrial. After five decades its brand looked like every other general contractor, so buyers had no reason to call it first.
One team, the whole program.
Delivered end to end by SitePartners.
A specialist position, a website with sortable project profiles, a corporate film, a culture film, photography, earned media and four social channels, all on the same claim.
Win Work.
Be the first call. Win the work you were built for. Run over 6–8 months, on the whole network.
Put your name in the room first.
Tell us what you do best. We will show you how buyers see it.
How Emil Anderson Built Authority as one group of five companies.
The objectiveMake buyers see the integrated group behind five respected names.
The plan is delivered. The work continues.
Every piece of the original blueprint is live, and the group keeps adding to it.
Five companies, each selling on its own.
A buyer who met one contractor never saw the integrated group behind it, and the group is what wins the larger work.
One team, the whole program.
Delivered end to end by SitePartners.
One parent brand built from existing elements, a brand blueprint, two websites, project and people films including Ford to Tappen, and twelve social accounts run as one voice.
Build Authority.
Become the expert buyers already trust. Run over 12 months, on the whole network.
Put your name in the room first.
Tell us what you do best. We will show you how buyers see it.
15+ people hired at Kindred, through a brand story and an embedded talent team.
The objectiveMake Kindred the place the right people choose, then hire them.
Measured on outcomes.
More than fifteen people hired at Kindred, from a story the market could see and a team built to recruit on it.
Two divisions, one team, and roles to fill.
Kindred Construction and Kindred Custom Homes run on the same people. That team is what clients and candidates are really choosing, and Kindred needed more of it.
The network, working as one.
SitePartners × SiteTalent. Each company owned one part of the Attract Talent program.
Two brand films in two styles, two project films told by the crews who built them, and social support run with Kindred's in-house team.
A specialized recruitment team embedded with Kindred for two years, measured on people hired.
“Site was really the perfect partner. They created a brand story and then embedded a specialized recruitment team to attract the right talent. We measured them on outcomes, not inputs. I can say today we have over 15 people hired at Kindred because of their work.”
Attract Talent.
Growth runs on people. Become the place they choose. Run over 6–8 months, on the whole network.
Make the right people come to you.
Tell us what you do best. We will show you how buyers see it.
How Weaver Attracted Talent by turning “Lifer” into its advantage.
The objectiveShow candidates why people join Weaver and stay for decades.
The word became the reason.
“Lifer” went from a warning to the reason to join, defined five different ways by the people who live it.
Retention nobody could see.
People join Weaver and stay. It is the best recruiting argument a firm can have, and to younger candidates, a career at one company has a name that is not a compliment.
One team, the whole program.
Delivered end to end by SitePartners.
Discovery sessions with Weaver's people, the Lifer platform, five unscripted employee films, and cuts sized for every channel Weaver recruits on.
Attract Talent.
Growth runs on people. Become the place they choose. Run over 6–8 months, on the whole network.
Make the right people come to you.
Tell us what you do best. We will show you how buyers see it.
How MAKE Projects Attracted Talent by putting its people on camera, unscripted.
The objectiveHelp a small firm win driven people from competitors many times its size.
Real answers, on camera.
MAKE now recruits as the small firm driven people want to join, in the words of the people already there.
Small team. Big-league competition.
Every project management firm recruits with the same job ad. MAKE needed to sound like itself.
One team, the whole program.
Delivered end to end by SitePartners.
The Makers as the position, an unscripted recruitment film planned end to end, and a refreshed brand and website with the culture one click away for candidates.
Attract Talent.
Growth runs on people. Become the place they choose. Run over 6–8 months, on the whole network.
Make the right people come to you.
Tell us what you do best. We will show you how buyers see it.
How Glotman Simpson Built Authority by claiming the skyline it engineered.
The objectivePut the engineers behind Vancouver's landmarks back in the picture.
The industry wanted to know how.
The film earned its own behind-the-scenes episode of CreativeDept., on how the projection set was built.
The skyline had someone else's name on it.
For sixty years Glotman Simpson has engineered iconic buildings while architects took the credit. The 60th was the moment to claim the work.
One team, the whole program.
Delivered end to end by SitePartners.
The unsung engineers as the story, a 60th anniversary mark, a studio film lit by in-camera projection of their own history, and a social system run through the campaign.
Build Authority.
Become the expert buyers already trust. Run over 12 months, on the whole network.
Your expertise is a position waiting to be claimed.
Tell us what you do best. We will show you how buyers see it.
How Graham Told Its Story for a century, in its people's own words.
The objectiveMark 100 years so it lands with the people who built the company as much as the market watching.
A century of people.
The answers became the campaign, and Defining a Century became the line.
Known everywhere. Felt by few.
Graham is one of Canada's largest employee-owned builders. At 100, the risk was sounding institutional.
One team, the whole program.
Delivered end to end by SitePartners.
One question, What is the one word you would use to define a century?, a modular 100 identity, the centennial film, a social library their team runs and a web refresh.
Tell Your Story.
Your best work is your best argument. We make sure the market sees it. Run over 6–8 months, on the whole network.
Your expertise is a position waiting to be claimed.
Tell us what you do best. We will show you how buyers see it.
How Pinchin Modernized the Experience with a faster path to the right expert.
The objectiveSimplify dozens of technical services without losing the credibility that makes Pinchin trusted.
Online now matches on site.
Buyers know what Pinchin does and when to call.
Dozens of services. No clear way in.
Pinchin's breadth had turned into density online, and buyers had to dig for the service they needed.
One team, the whole program.
Delivered end to end by SitePartners.
Services reorganized into clear categories and paths, a readable voice for technical expertise, a modern site and photo and video that put people in front.
Modernize the Experience.
Buyers decide before they call. Be the obvious choice. Run over 6–8 months, on the whole network.
Win the evaluation before the first call.
Tell us what you do best. We will show you how buyers see it.
How Linwood Homes Modernized the Experience with three clear ways to build.
The objectiveTurn a proven product into a choice buyers could make with confidence online.
One visit becomes a relationship.
Buyers choose their tier, save their favourites and come back.
A proven product, sold unclearly.
Linwood has shipped homes to more than 25 countries since 1968. Qualified buyers still arrived unsure what they were signing up for.
One team, the whole program.
Delivered end to end by SitePartners.
Three engagement tiers, a stepped qualifying form, a Design section with saved favourites and client login, and photography across the site.
Modernize the Experience.
Buyers decide before they call. Be the obvious choice. Run over 6–8 months, on the whole network.
Win the evaluation before the first call.
Tell us what you do best. We will show you how buyers see it.
How Aura Modernized the Experience so buyers meet the strategy first.
The objectiveMake Aura's workplace strategy the reason to hire it, from the first page.
Strategy as the reason to hire.
A site where buyers meet Aura's thinking before the square footage.
The advantage read as an add-on.
Aura plans how an office will work, not just how it looks. Online, buyers saw another design-build firm.
One team, the whole program.
Delivered end to end by SitePartners.
Aura+ as the name for the approach, a brand built around the plus, a custom website that walks visitors through process first, and photo and video of the culture.
Modernize the Experience.
Buyers decide before they call. Be the obvious choice. Run over 6–8 months, on the whole network.
Win the evaluation before the first call.
Tell us what you do best. We will show you how buyers see it.
How Frontline Washing Systems Launched a Company, from idea to seven figures in three to four months.
The objectiveBring a capability proven in Europe to Canada as a company of its own.
An idea that became a business.
Three to four months after the idea: a full brand, a national launch and seven figures.
A proven capability, with no Canadian name.
Soil washing is proven in the UK and Europe. Few Canadian buyers had seen it done, and a new capability needs its own name to be taken seriously.
The network, working as one.
SitePartners × SiteMedia. Each company owned one part of the Launch a Company program.
A company of its own beside Frontline Machinery, a full brand from the idea up, a documentary of the first customer's job and a national launch in four industry titles.
Presenting sponsor of Environment Journal's Excess Soils Symposium, in front of the people who move and manage soil.
Launch a Company.
Open with a plan, a brand and a team. Run on the whole network.
Make your reputation portable.
Tell us what you do best. We will show you how buyers see it.
How NuFrame Won Work in new markets with one formula.
The objectiveGive a twenty-year framer a story new-market buyers could repeat back.
One story the sales team can use.
Told the same way on the website, on film and in the field, with the audience growing for ten straight months.
Proven on site, invisible everywhere else.
NuFrame supplies and installs, runs lean and keeps its schedules. Its clients knew it. The markets it wanted next had no reason to look twice.
One team, the whole program.
Delivered end to end by SitePartners.
People + Process = Performance as the brand platform, three films that make the same argument, a video-led website and always-on social aimed at the clients NuFrame wanted next.
Win Work.
Get on the shortlist before the RFP is written. Run over 6–12 months, on the whole network.
Make your reputation travel.
Tell us where you want to win next. We will show you what it takes.
How 505 Junk Won Work by making an honest price the whole pitch.
The objectiveTurn weight-based pricing into the reason customers call.
A difference customers repeat.
505 Junk has since won awards and grown into one of the most trusted names in junk removal.
An honest price, in a business built on guessing.
Most junk removal is priced by eye, and customers have learned not to trust it. 505 Junk put scales in its trucks. Nobody knew.
One team, the whole program.
Delivered end to end by SitePartners.
A plain, funny voice, the line Pay by Weight. Not by Chance., a lean comedy film with the pricing as the payoff, and a website led by the price.
Win Work.
Get on the shortlist before the RFP is written. Run over 6–12 months, on the whole network.
Make your difference obvious.
Tell us what you do that nobody else does. We will help buyers see it.
How Studson Entered the Canadian Market with a position, a story and a campaign.
The objectiveMake every Canadian safety leader know the SHK-1, fast.
A launch the industry could hold in its hands.
Studson entered Canada with a campaign every crew understood, and its helmet in the hands of the people who choose PPE.
A great helmet, new to a market that had not heard of it.
CSA certification opened the door to Canada. Studson had one shot to make it count.
The network, working as one.
SitePartners × SiteMedia. Each company owned one part of the Enter New Markets program.
Protect the Canadian Way and Double-Double Certified, a hero film and social, and a sales kit delivered to VPs of Safety across Canada.
A Double-Double coffee bar at SiteSummit, Studson's CEO on the safety panel, and the Top 40 Under 40 sponsorship.
Enter New Markets.
Arrive in a new market ready to win. Run over 6–8 months, on the whole network.
Launch into your next market.
Tell us where you want to go. We will help you arrive ready.
How Sol Entered a New Market by making the case for solar itself.
The objectiveLaunch the EverGen 3 as the smart, scalable choice in a sceptical market.
A new product with a new argument.
A brand that answered the market's doubts before buyers raised them, with 25 conversions from a narrow audience.
A proven product in a sceptical market.
Solar lighting is still treated as unproven, or as the cheap option, and the market is crowded with copies.
One team, the whole program.
Delivered end to end by SitePartners.
Sol as pioneer and advocate, the line A Different Light, the EverGen hub, and a launch film and social aimed at a hard-to-reach buyer.
Enter New Markets.
Arrive in a new market ready to win. Run over 6–8 months, on the whole network.
Launch into your next market.
Tell us where you want to go. We will help you arrive ready.
How Tomlinson Modernized the Experience so buyers see the whole company from the first click.
The objectiveMake one of Eastern Canada's most trusted builders easy to see and easy to choose online.
The full company, on one screen.
Clients and partners now meet Tomlinson the way it works: one team, every discipline.
A company that does it all, and a website that hid it.
Years of added pages buried the scale of Tomlinson's work, while competitors made the same claims.
One team, the whole program.
Delivered end to end by SitePartners.
A digital strategy sprint, Impact In Every Solution as the position, every division under one roof, and a bilingual, accessible site the team can keep current.
Modernize the Experience.
Buyers decide before they call. Your website should make the case. Run over 6–8 months, on the whole network.
Make the experience match the work.
Tell us where buyers meet you first. We will show you what they see.
How Mammoth Concrete Launched a Company in 90 days, and reached seven figures in year one.
The objectiveOpen a new concrete forming company that looked established on day one.
Everything but swinging the hammer.
Open in ninety days, with the crew and systems to back it up, and multiple seven figures in its first year.
A name, a family history in the trade, and nothing else.
A new company gets one first impression. Mammoth needed a brand, but also the people and the paperwork behind it.
The network, working as one.
SitePartners × SiteTalent. Each company owned one part of the Launch a Company program.
The Craft of Concrete as the position, a red wordmark on every truck and set of PPE, a website, a launch film, a VIP launch event and an introduction to the Site network.
Every hire, the HR handbook, a safety program and incorporation support.
Launch a Company.
Open with a plan, a brand and a team. Run on the whole network.
Got an idea worth a company?
Tell us what you want to open. We will show you what it takes.
How Norland Transformed Its Brand into one company, built for bigger work.
The objectiveTurn 80 years and four companies into one brand that competes for larger infrastructure projects.
Positioned for bigger work.
One integrated builder, with the brand and proof to compete for larger infrastructure projects.
A strong story, told differently by every business unit.
Norland's brand, website and messaging hid how much the integrated company could do.
The network, working as one.
SitePartners × SiteTalent × SiteMedia. Each company owned one part of the Transform Your Brand program.
One branded house, Build to Last, a refreshed identity, the 80th anniversary film, a website, and signage and truck wraps.
Placements as the integrated company grew.
Coverage across the network's industry titles.
Transform Your Brand.
Make the brand match the moment. Run over 12 months, on the whole network.
Make the brand match the business.
Tell us where you are going. We will show you how far the brand has to move.
How Alliance Concrete Pumps Transformed Its Brand around one word.
The objectiveMake the brand as big as the company: its scale, its reach and its service.
The brand finally says what the trucks do.
Simple to remember and true at every level, from the sales call to the service bay.
A company that outgrew its brand.
Alliance builds pump trucks for customers across North America. Its brand still looked like the early years.
The network, working as one.
SitePartners × SiteProductions. Each company owned one part of the Transform Your Brand program.
Made of More as the platform and manifesto, the iconic red elevated into a full system, and a website that makes trucks, parts and service easy to find.
The brand film and the motion system.
Transform Your Brand.
Make the brand match the moment. Run over 12 months, on the whole network.
Make the brand match the business.
Tell us where you are going. We will show you how far the brand has to move.
How Delta Water Products Transformed Its Brand into one company, ready for the next deal.
The objectiveBring a run of acquisitions under one name, on the deal timeline.
Built for the next acquisition.
A new company can join the family on day one, with its name and place already waiting.
Several acquisitions, and no single company to show for them.
Every deal added capability, and another brand for clients to keep straight.
The network, working as one.
SitePartners × SiteTalent. Each company owned one part of the Transform Your Brand program.
A branded house with Delta as the parent, seven Delta names in one identity family built on the river delta, a launch film and landing page.
Placements in the growing company as it brought each acquisition in.
Transform Your Brand.
Make the brand match the moment. Run over 12 months, on the whole network.
Thinking about a sale, or just made a purchase?
Tell us where the deal stands. We will show you what the brand and your people need.
How Bird Infrastructure Won Work in new markets at its real scale.
The objectiveIntroduce a third-generation family firm to new markets as the integrated leader it had become.
Still going after the rebrand.
Now in phase three, with video and social keeping Bird in front of the markets it wants to win.
An infrastructure leader, presented like a small plumbing firm.
Bird's capability had grown faster than its brand. Buyers in new markets met the company it used to be.
One team, the whole program.
Delivered end to end by SitePartners.
Integrated Mechanical Construction as the model, a refreshed brand and website built on the family story, corporate and culture films shot in Ontario and Nova Scotia, and ongoing film and social.
Win Work.
Get on the shortlist before the RFP is written. Run over 6–12 months, on the whole network.
Ready to be seen at your real size?
Tell us where you want to win. We will show you how buyers see you today.
How Clark Builders Attracted Talent by showing the community builder it already is.
The objectiveGive candidates and clients a culture they can believe in.
A voice that keeps growing.
Each film has its own job, all pointing the same way. The series continues.
A gap between who Clark is and how it presented itself.
Clark builds with communities, and its culture shows it. Its presentation undersold both.
One team, the whole program.
Delivered end to end by SitePartners.
A film series on purpose, partnership with Fort McKay First Nation, the Sacred Heart restoration and ESG, told by people across the company.
Attract Talent.
Growth runs on people. Become the place they choose. Run over 6–8 months, on the whole network.
Want people to choose you before they apply?
Tell us who you need to hire. We will show you how they see you today.
How Carbon Upcycling Built Authority for a technology that could change cement.
The objectiveMake proven science as convincing to buyers, partners and press as it is in the lab.
One goal across every channel.
Web, film, social and PR all aimed at the same thing: the right people understanding why this technology matters.
Proven technology that deserved the spotlight.
Concrete is responsible for roughly 8% of global emissions. Carbon Upcycling's low-carbon solution is proven and in use. Its story was not yet as convincing as its science.
One team, the whole program.
Delivered end to end by SitePartners.
A cinematic brand film with animation that makes the science simple, micro videos for every channel, a social strategy and earned media.
Build Authority.
Become the expert buyers already trust. Run over 12 months, on the whole network.
Your expertise is a position waiting to be claimed.
Tell us what you do best. We will show you how buyers see it.
How Chandos Told Its Story coast to coast, one project and one person at a time.
The objectiveGive a story measured in people the same weight as the projects.
One series, coast to coast.
A body of film Chandos can publish for years.
A story measured in people, not square footage.
Chandos promises to build better together. It needed content with the weight of its projects, consistent from one coast to the other.
One team, the whole program.
Delivered end to end by SitePartners.
A flagship brand film, seven project case studies, five team profiles and photography from every stop, shot on one road trip across Canada.
Tell Your Story.
Your best work is your best argument. We make sure the market sees it. Run over 6–8 months, on the whole network.
Your best work is your best argument.
Tell us what you have built. We will show you how to put it in front of the market.
How Creative Energy Told Its Story to a city that never saw it.
The objectiveMake Vancouver see the company that has quietly heated its downtown for fifty years.
Seen at last.
A city builder with a cleaner future in mind, introduced to the public it serves.
A system the city depends on, and rarely sees.
Creative Energy heats iconic buildings down to the Gastown Steam Clock. With a landmark redevelopment underway, the public barely knew it existed.
One team, the whole program.
Delivered end to end by SitePartners.
A brand film on energy reimagined, milestone and timelapse films of the redevelopment, and hoarding signage that tells the story at street level.
Tell Your Story.
Your best work is your best argument. We make sure the market sees it. Run over 6–8 months, on the whole network.
Your best work is your best argument.
Tell us what you have built. We will show you how to put it in front of the market.
How ZS2 Entered New Markets by putting product proof on stage.
The objectiveShow new buyers how durable ZS2's materials are, clearly and professionally.
Ready for every launch.
Sharp product content in ZS2's own tone, and one message to carry into every new launch.
Strong products, and stronger ideas for showing them.
ZS2 had big ideas for demos, from fire tests to live builds, and needed a team to execute them at a high standard.
The network, working as one.
SitePartners × SiteMedia. Each company owned one part of the Enter New Markets program.
High-intensity product demo films at broadcast quality, and a messaging blueprint for how ZS2 talks about its products.
Live product demonstrations at SiteSummit, in front of the industry, with SiteNews coverage.
Enter New Markets.
Arrive in a new market ready to win. Run over 6–8 months, on the whole network.
Ready to take it somewhere new?
Tell us where you are going. We will show you how that market will see you.
How Complete Framing Solutions Launched a new facility and a brand to match.
The objectiveOpen the Edmonton facility with a brand that says what CFS actually does: the whole frame.
It's all in how you frame it.
The same idea everywhere, from the website to the jobsite to the press.
Another steel supplier, at first glance.
Builders default to wood. CFS had a real answer in COMFRAME™, and a brand that did not carry it.
The network, working as one.
SitePartners × SiteMedia. Each company owned one part of the Launch a Company program.
Complete as the position, one system for CFS and COMFRAME™, cfsbuilt.com, and corporate and case study films shot at Edgeway and the new facility.
Thought leadership and earned media that put CFS in the conversation on how Canada builds.
Launch a Company.
Open with a plan, a brand and a team. Run on the whole network.
Got an idea worth a company?
Tell us what you want to open. We will show you what it takes.
How EllisDon Built Authority by proving it through its people.
The objectiveGive a builder of EllisDon's scale a position only it could hold, and the proof to back it.
They took it end to end.
Our People Are Proof is live on EllisDon's own anniversary site, and it is the closing entry on their official 75-year timeline.
Scale had made them invisible.
EllisDon grew from a four-person crew in 1951 into an international builder. The bigger the buildings, the easier it is to lose the people behind them, and when buyers cannot tell builders apart, they compare résumés.
The network, working as one.
SitePartners × SiteMedia. Each company owned one part of the Build Authority program.
Discovery across the company, the Our People Are Proof platform, a custom 75th anniversary mark, a film shot across live job sites and a motion toolkit their team runs.
Features across the network's industry titles, presenting partner of SiteSummit, and EllisDon's CEO in the fireside chat SiteNews called the highlight of the conference.
“Our 75-year journey has shown us that when people feel genuinely invested, it transforms the employee experience. Employee ownership creates a sense of shared purpose, knowing we're building something together, and strengthening our culture, generation after generation.”
Canada’s construction conference, built together.
The partnership goes past the anniversary. EllisDon is the presenting partner of SiteSummit, the conference SiteNews launched in 2025, which means full event collaboration and co-branding, built with SiteMedia from the program up.
In Toronto, Site CEO Andrew Hansen sat down with EllisDon CEO Kieran Hawe for the fireside chat SiteNews called the highlight of the conference. EllisDon’s Paul Trudel joined Andrew on the marketing panel, then joined SiteNews editor Russell Hixson in studio for the Digging In podcast. Site also produced EllisDon’s 2026 year in review film.
Photography by SitePartners. Event figures from SiteNews and the SiteMedia 2027 media kit.
Build Authority.
Become the expert buyers already trust. Run over 12 months, on the whole network.
Your expertise is a position waiting to be claimed.
Tell us what you do best. We will show you how buyers see it.
News from the group.
Announcements, coverage and milestones across the companies and the programs. Every item links to the source.
Elevate the
Industrial Sector.
Construction, manufacturing and resources build everything the world runs on. And yet the best companies in these sectors are often the least visible. The work is exceptional. The market cannot see it.
We exist to close that gap.
Site is a growth consultancy built for one market: the companies that build, make and supply. We know how an owner shortlists a contractor, how an operator chooses a supplier, and how a tradesperson picks an employer. That knowledge is the difference between marketing and growth.
Our clients hire us for outputs, not inputs.
Most agencies sell hours. We sell outcomes. We took the growth challenges we see over and over across the sector and built nine programs that solve them. Strategy, creative, media and talent, combined into one system and run by one accountable team.
Each program: custom-built for growth.
The structure is fixed, so the quality is repeatable. The scope is fitted to your market, your ambition and your timeline. And every program is measured the same way. Did the business grow?